As part of my senior capstone, I developed two integrated marketing campaigns for TULA Skincare. The first campaign is called TULA Together. This campaign focuses on encouraging couples to do their skincare routines together using TULA Skincare products. The visuals include videos, images and graphics of couples using various TULA products, showcasing the versatility of the products and diversity of TULA’s audience. By inspiring couples to do their skincare together, Tula is promoting quality time while also encouraging their customers to buy more Tula products.
Below is an overview of the assets for this campaign. All of these assets were designed using Adobe Illustrator and Photoshop.
keep scrolling for a closer look at each individual asset!
All of these assets were designed using Adobe Illustrator and Photoshop.
