Poppi is a prebiotic soda brand created by a husband and wife duo, Allison and Stephen, who were on a mission to find a flavorful solution for chronic health issues. Experimenting in their kitchen, then combined apple cider vinegar and fresh fruit juice to create a delicious (and healthy) drink. They bottled this drink up and sold it at local farmers markets in Dallas until they decided to go on Shark Tank, where they gained a helpful investment. Today, Poppi is committed to creating health and delicious prebiotic sodas, constantly developing and creating new flavors!
Below is closer look at the microsite I built as part of an integrated campaign I designed for Poppi!
Below is closer look at the microsite I built as part of an integrated campaign I designed for Poppi!
This microsite was created using ADOBE XD, as part of the #HowIDrinkMyPoppi, a campaign showcasing the versatility of Poppi by sharing various drink recipes that use Poppi. Below is a breakdown of the campaign and the tactics used to achieve the campaign objective.
As part of this campaign, I also designed packaging for a new flavor of Poppi that would be released to encourage customers to explore more drink recipes with a new and exciting flavor!
