As part of my senior capstone, I developed two integrated marketing campaigns for TULA Skincare. The first campaign is called TULA Together. You can view that campaign on my 'Work' page. The second campaign is called Let's Face It. This campaign would play on the emotions of confidence, self-love and empowerment. It would call out the frustrations women have with the beauty/skincare industry. The content would start a conversation about topics like retouching photos, preying on insecurities, social media toxicity, etc. It would share stories of the reality women face on a daily basis and bring awareness to the negative effects of the beauty industry.
Below is an overview of the assets for this campaign. All of these assets were designed using Adobe Illustrator and Photoshop.
Keep scrolling for a closer look at each individual piece of content!
